Micromax Unite 2 A106 launched, aims to compete with Moto E
The Unite 2 A106 is expected to go head to head with Motorola's newly launched Moto E.
Soon after
the Motorola launched the sub-7k smartphone Moto E, Indian smartphone
brand Micromax has announced the launch of a new Android smartphone in
the same price range and with similar specifications – Unite 2 A106.
Micromax claims its Unite 2 is the first smartphone to support 21
languages including English, Hindi, Marathi, Tamil, Telugu and others.
Priced at Rs. 6,999, the Micromax Unite 2
A106 is a dual-SIM smartphone, sporting a 4.7-inch IPS display with 800
x 480 pixels resolution. It runs Android KitKat 4.4.2 (supports
upgrades via FOTA) and is powered by a 1.3GHz quad-core processor along
with 1GB of RAM.
The Unite 2 A106 has a 5MP rear camera with flash and a 2MP front facing camera – a feature missing in the Moto E.
The smartphone has 4GB of ROM and supports expandable storage up to
32GB. For connectivity, the Unite 2 supports Bluetooth, Wi-Fi and GPS.
It is powered by a 2,000 mAh battery.
The Micromax Unite 2 comes preloaded
with a slew of apps including Mad, Getit, Kingsoft Office, Opera Mini
Browser and Hike. There are a few pre-loaded games like Marble, Burn
the Rope, Toystory Smash.
“India is a diverse country and language
at times can act as a barrier for people to seamlessly communicate on
their phones. Therefore, we firmly believe that support for local
languages on phones will perhaps be the next big driver for day to day
phone transactions, internet usage and online content consumption in
India given that most of the population does not use English as their
primary language.” He further added, “With the launch of the Micromax
Unite 2, our aim is to enable local customization to serve the unique
needs of Indian consumers across multiple markets. We aim to create a
powerful medium for our consumers to interact, engage, entertain and
connect in their preferred language to remove any barrier for technology
adoption for the masses in the country,” says Shubhodip Pal, CMO,
Micromax.
Take a look at the specs of the Unite 2 A106 in the image below:
Do you think the Micromax Unite 2 A106
can give a good competition to the Moto E? Do you see competition in the
sub-10k smartphone segment further intensifying? Let us know your views
in the comments section below:
